Willah Joseph Mudolo

Tuesday, September 28, 2021

Digital Marketing Strategies: What is Organic Search Marketing?

Organic search marketing is the term used to describe the ways in which businesses can improve their search rankings by optimising websites so they naturally appear towards the top of the relevant search results.

Around 70% of clicked search results can be classed as organic, so understanding how to optimise a website for search is an essential part of any digital marketing strategy. Willah Joseph Mudolo has a wealth of entrepreneurial experience and takes a keen interest in the latest marketing trends, including organic search marketing.

As Willah Mudolo knows, investing in SEO services has the potential to bring long-term gains for almost any business, as these services will optimise content both on and off-page to help websites feature more prominently in all relevant keyword search results for their products and services.

The Importance of Organic Web Traffic

Attracting organic traffic to a website is highly valuable in terms of conversion rates. People who are already searching for a specific product or service are more likely to be willing to make a purchase. Building a strong presence in relevant search results is one of the best ways to lead potential new customers to your business and show them why your products will meet their needs.

Paid Search Vs. Organic Search

Paid search can be a useful tool for businesses that need to see results fast. However, improving organic search pays off more in the long term. According to a recent Economic Impact Report from Google, organic search is five times more valuable to businesses than Google Ads.

Investing in SEO for organic search marketing helps businesses target high-intent customers and generate long-term, compounding return on investment (ROI). Paid search offers the possibility of raising brand awareness and driving more web traffic in the here and now. However, SEO has been proven to deliver stronger and more sustainable results over time.

Targeting Active Customers

Paid online advertisements can be somewhat targeted towards the people whose search history and online activity identify them as those who might be interested in a specific type of product.

SEO targets customers who are already demonstrating an interest in purchasing a certain type of product and are likely to be ready and willing to do so right now.

By targeting customers at this specific point in their purchasing journey, SEO works effectively to create more conversions and therefore generate significantly higher ROI over time.

About Willah Joseph Mudolo

Mr Mudolo has transitioned from a very humble background. He walked over 10 kilomters every morning during his primary education at Nsami Primary school in Mafinga district, Muchinga Province. He also worked on his parents' farm as a teenager during weekends and school holidays with a variety of jobs including looking after cattle. From these beginnings Mr Mudolo is now a concerned and successful, self-made businessman who has enjoyed not only commercial success on the international stage but who also has several Masters degrees from British universities. Among other qualifications, Mr Mudolo holds an MBA in Finance and Sustainability from the University of Cumbria, an MBA from Edinburgh Business School, Heriot-Watt University and an MSc in Finance & Accounting from The University of Salford.

Mr Mudolo has held senior executive positions with several construction groups, oil companies and consulting firms. He is also a seasoned entrepreneur and business start-up specialist in emerging markets specialising in Project Development, Mining, Agriculture, Media, Energy and Petroleum, Real Estate, and Education. Mr Mudolo is a director of a wide range of companies operating in the fields of mining, real estate and agriculture. Mr Mudolo also has extensive consulting experience in the Investment and Private Banking and commercial banking industries. He has provided financial advisory services to Private Clients (high net worth individuals) and governments.

He also has a wealth of experience and knowledge in private placement programs, IPOs, micro-finance institutions, risk management, audit, strategic management and accounting. Mr Mudolo is a Co-Founder of ADF Group an international investment company and President of Global Operations. He is directly responsible for overseeing the roll-out of ADF Group projects globally.

Mr. Mudolo is also a major supporter of charitable causes in many of the places in Africa where he has business interests He founded with his family the WJ Mudolo foundation which strives to maximize development opportunities available to Africans. The foundation aims to achieve its objectives by formulating healthcare initiatives, scholarship schemes, youth empowerment programs, political support and guidance, leadership nurturing as well as projects for well-being of the community.

A thinker about Zambia's future and the place of Africa in the world, Mr Mudolo is the author of the book Africa On the Point of Change, which will be made available to the public soon and is also currently working towards a doctoral degree related to the development of Africa. His vision for the future of Zambia is of a country whose natural resources are used to benefit her people, where young people in villages and towns can imagine a better future for themselves and their families and where corruption is the common enemy. Mr Mudolo is driving a new political understanding, energy and enthusiasm to Zambia to help in finally fulfilling her potential. His mission is to make these things happen and is powered by his childhood experience – it can be summed up in the phrase: "Why can't this be better?". To this end he is the founder and President of the National Economic Transformation Party.

With the support of the Zambia people the party aims to transform Zambia into a high upper- middle income country and on a path to high-income status within a generation. Mr Mudolo intends to run for President of Zambia in 2026.